Construct · 1 fields · 1 citations

customer citizenship behavior: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customercitizenship behavior1 CONSTRUCTCustomer citizenshipGROTH · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

voluntary, discretionary customer behaviors that help the firm, such as recommending it or helping other customers.

In services marketing, customer citizenship behavior refers to voluntary, discretionary customer behaviors that help the firm, such as recommending it or helping other customers. This meaning comes from Groth (2005) in Journal of Management.[1]

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business1 fields · 1 citationsanchor · a standalone construct

References

  1. Groth, M. (2005). Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries. Journal of Management, 31(1), 7-27. https://doi.org/10.1177/0149206304271375

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