Construct · 1 fields · 1 citations

customer delight: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerdelight1 CONSTRUCTCustomer delightOLIVER · SERVICES MARKETING

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Services marketing

a positive emotional state from surprisingly positive levels of performance, beyond satisfaction.

In services marketing, customer delight refers to a positive emotional state from surprisingly positive levels of performance, beyond satisfaction. This meaning comes from Oliver (1997) in Journal of Retailing.[1]

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Nearby constructs

performance6 fields · 8 citationsjingle · one word, five performancessatisfaction5 fields · 11 citationsjingle · one name, five constructsstate4 fields · 6 citationsjingle · one word, four constructs

References

  1. Oliver, R. (1997). Customer delight: Foundations, findings, and managerial insight. Journal of Retailing, 73(3), 311-336. https://doi.org/10.1016/s0022-4359(97)90021-x

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