Construct · 1 fields · 1 citations

customer engagement value: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerengagement value1 CONSTRUCTCustomer engagementKUMAR · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a customer's total value to a firm, including purchases, referrals, influence on others and feedback, not just their own spending.

In marketing, customer engagement value refers to a customer's total value to a firm, including purchases, referrals, influence on others and feedback, not just their own spending. This meaning comes from Kumar (2010) in Journal of Service Research.[1]

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Nearby constructs

customer engagement4 names · 4 citationsjangle · one investment, several modelsengagement8 fields · 13 citationsjingle · one name, seven constructsfeedback4 fields · 5 citationsjingle · one word, four constructs

References

  1. Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13(3), 297-310. https://doi.org/10.1177/1094670510375602

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