Construct · 1 fields · 1 citations

customer gratitude: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customergratitude1 CONSTRUCTCustomer gratitudePALMATIER · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a customer's feeling of thankfulness for benefits received from a seller, which motivates reciprocal behavior.

In marketing, customer gratitude refers to a customer's feeling of thankfulness for benefits received from a seller, which motivates reciprocal behavior. This meaning comes from Palmatier (2009) in Journal of Marketing.[1]

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gratitude1 fields · 1 citationsanchor · a standalone construct

References

  1. Palmatier, R. W., Jarvis, C. B., Bechkoff, J. R., & Kardes, F. R. (2009). The Role of Customer Gratitude in Relationship Marketing. Journal of Marketing, 73(5), 1-18. https://doi.org/10.1509/jmkg.73.5.1

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