Construct · 1 fields · 1 citations

customer inspiration: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerinspiration1 CONSTRUCTCustomer inspirationBÖTTGER · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a temporary state in which marketing stimuli spark new ideas in a customer and motivate them to act on those ideas.

In marketing, customer inspiration refers to a temporary state in which marketing stimuli spark new ideas in a customer and motivate them to act on those ideas. This meaning comes from Böttger (2017) in Journal of Marketing.[1]

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Nearby constructs

inspiration1 fields · 1 citationsanchor · a standalone constructstate4 fields · 6 citationsjingle · one word, four constructs

References

  1. Böttger, T., Rudolph, T., Evanschitzky, H., & Pfrang, T. (2017). Customer Inspiration: Conceptualization, Scale Development, and Validation. Journal of Marketing, 81(6), 116-131. https://doi.org/10.1509/jm.15.0007

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