Construct · 1 fields · 1 citations

customer need knowledge: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Services marketing

the extent to which a frontline employee correctly knows a particular customer's needs, measured by matching employee and customer reports.

In services marketing, customer need knowledge refers to the extent to which a frontline employee correctly knows a particular customer's needs, measured by matching employee and customer reports. This meaning comes from Homburg (2009) in Journal of Marketing.[1]

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Nearby constructs

extent1 fields · 1 citationsanchor · a standalone construct knowledge6 fields · 12 citationsjingle · one name, six constructs matching4 fields · 4 citationsjingle · one word, four constructs

References

Homburg, C., Wieseke, J., & Bornemann, T. (2009). Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge. Journal of Marketing, 73(4), 64-81. https://doi.org/10.1509/jmkg.73.4.64

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