Construct · 1 fields · 1 citations

customer participation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerparticipation1 CONSTRUCTCustomer participationBENDAPUDI · SERVICES MARKETING

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Services marketing

the degree to which customers contribute effort and inputs to producing and delivering a service.

In services marketing, customer participation refers to the degree to which customers contribute effort and inputs to producing and delivering a service. This meaning comes from Bendapudi (2003) in Journal of Marketing.[1]

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Nearby constructs

degree1 fields · 1 citationsanchor · a standalone constructeffort2 fields · 2 citationsjingle · one word, two constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Bendapudi, N., & Leone, R. P. (2003). Psychological Implications of Customer Participation in Co-Production. Journal of Marketing, 67(1), 14-28. https://doi.org/10.1509/jmkg.67.1.14.18592

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