Construct · 1 fields · 1 citations

customer prioritization: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerprioritization1 CONSTRUCTCustomer prioritizationHOMBURG · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

giving different levels of attention and resources to customers based on their value to the firm.

In marketing, customer prioritization refers to giving different levels of attention and resources to customers based on their value to the firm. This meaning comes from Homburg (2008) in Journal of Marketing.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructsbusiness1 fields · 1 citationsanchor · a standalone constructvalue6 fields · 12 citationsjingle · one name, six constructs

References

  1. Homburg, C., Droll, M., & Totzek, D. (2008). Customer Prioritization: Does it Pay off, and how Should it be Implemented? Journal of Marketing, 72(5), 110-130. https://doi.org/10.1509/jmkg.72.5.110

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