Construct · 1 fields · 1 citations

customer referral value: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerreferral value1 CONSTRUCTCustomer referral valueKUMAR · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the monetary value a customer generates by bringing in new customers through referrals.

In marketing, customer referral value refers to the monetary value a customer generates by bringing in new customers through referrals. This meaning comes from Kumar (2010) in Journal of Marketing.[1]

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value6 fields · 12 citationsjingle · one name, six constructs

References

  1. Kumar, V., Petersen, J. A., & Leone, R. P. (2010). Driving Profitability by Encouraging Customer Referrals: Who, When, and How. Journal of Marketing, 74(5), 1-17. https://doi.org/10.1509/jmkg.74.5.001

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