Construct · 1 fields · 1 citations

customer relationship management: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customer relationshipmanagement1 CONSTRUCTCustomer relationshipPAYNE · MARKETING

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Marketing

a strategic approach that uses customer data and technology to build profitable long-term relationships with key customers.

In marketing, customer relationship management refers to a strategic approach that uses customer data and technology to build profitable long-term relationships with key customers. This meaning comes from Payne (2005) in Journal of Marketing.[1]

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References

  1. Payne, A., & Frow, P. (2005). A Strategic Framework for Customer Relationship Management. Journal of Marketing, 69(4), 167-176. https://doi.org/10.1509/jmkg.2005.69.4.167

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