Construct · 1 fields · 1 citations

customer revenge: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customerrevenge1 CONSTRUCTCustomer revengeGRÉGOIRE · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

a customer's desire to punish a firm after a failure, which in strong relationships persists longer than avoidance does.

In services marketing, customer revenge refers to a customer's desire to punish a firm after a failure, which in strong relationships persists longer than avoidance does. This meaning comes from Grégoire (2009) in Journal of Marketing.[1]

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Nearby constructs

avoidance2 fields · 3 citationsjingle · one word, two carriersfailure4 fields · 6 citationsjingle · one word, four constructs

References

  1. Grégoire, Y., Tripp, T. M., & Legoux, R. (2009). When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance. Journal of Marketing, 73(6), 18-32. https://doi.org/10.1509/jmkg.73.6.18

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