Construct · 1 fields · 1 citations

customer satisfaction and stock returns: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

the finding that firms with high customer satisfaction scores earn higher stock returns with lower risk than the market.

In marketing, customer satisfaction and stock returns refers to the finding that firms with high customer satisfaction scores earn higher stock returns with lower risk than the market. This meaning comes from Fornell (2006) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

market3 fields · 5 citationsjingle · one word, three constructs risk6 fields · 13 citationsjingle · one name, six constructs satisfaction5 fields · 11 citationsjingle · one name, five constructs

References

Fornell, C., Mithas, S., Morgeson, F. V., & Krishnan, M. S. (2006). Customer Satisfaction and Stock Prices: High Returns, Low Risk. Journal of Marketing, 70(1), 3-14. https://doi.org/10.1509/jmkg.70.1.003.qxd

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