Construct · 1 fields · 1 citations

customer solutions: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

a set of customer-supplier relational processes that define needs, integrate goods and services, deploy them and support the customer afterward.

In business-to-business marketing, customer solutions refers to a set of customer-supplier relational processes that define needs, integrate goods and services, deploy them and support the customer afterward. This meaning comes from Tuli (2007) in Journal of Marketing.[1]

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Nearby constructs

solution3 fields · 4 citationsjingle · one word, three constructs support3 fields · 4 citationsjingle · one word, three constructs

References

Tuli, K. R., Kohli, A. K., & Bharadwaj, S. G. (2007). Rethinking Customer Solutions: From Product Bundles to Relational Processes. Journal of Marketing, 71(3), 1-17. https://doi.org/10.1509/jmkg.71.3.001

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