Construct · 1 fields · 1 citations

customers as partial employees: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
customers aspartial employees1 CONSTRUCTCustomers as partialMILLS · SERVICES MARKETING

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Services marketing

treating customers who take part in producing a service as temporary members of the organization whose roles must be socialized and managed.

In services marketing, customers as partial employees refers to treating customers who take part in producing a service as temporary members of the organization whose roles must be socialized and managed. This meaning comes from Mills (1986) in Academy of Management Review.[1]

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Nearby constructs

must2 fields · 2 citationsjingle · one word, two constructsservice1 fields · 1 citationsanchor · a standalone constructtake1 fields · 1 citationsanchor · a standalone construct

References

  1. Mills, P. K., & Morris, J. H. (1986). Clients as “Partial” Employees of Service Organizations: Role Development in Client Participation. Academy of Management Review, 11(4), 726-735. https://doi.org/10.5465/amr.1986.4283916

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