Construct · 1 fields · 1 citations

deal proneness: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a tendency to respond to deals such as coupons because the deal itself gives utility, distinct from caring about value.

In consumer research, deal proneness refers to a tendency to respond to deals such as coupons because the deal itself gives utility, distinct from caring about value. This meaning comes from Lichtenstein (1990) in Journal of Marketing.[1]

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Nearby constructs

utility3 fields · 3 citationsjingle · one word, three constructs value6 fields · 12 citationsjingle · one name, six constructs

References

Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1990). Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective. Journal of Marketing, 54(3), 54-67. https://doi.org/10.1177/002224299005400305

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