Construct · 1 fields · 1 citations

deceptive advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
deceptiveadvertising1 CONSTRUCTDeceptive advertisingGARDNER · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

advertising that leaves consumers with an impression or belief that is factually untrue or misleading.

In advertising, deceptive advertising refers to advertising that leaves consumers with an impression or belief that is factually untrue or misleading. This meaning comes from Gardner (1975) in Journal of Marketing.[1]

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Nearby constructs

belief4 fields · 4 citationsjingle · one word, four constructsimpression1 fields · 3 citationsanchor · a standalone construct

References

  1. Gardner, D. M. (1975). Deception in Advertising: A Conceptual Approach: Deception in advertising needs further definition and procedures for measurement: Gardner's conceptual approach offers suggestions for both. Journal of Marketing, 39(1), 40-46. https://doi.org/10.1177/002224297503900107

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