Construct · 1 fields · 1 citations

decision comfort: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

how at ease a consumer feels with a decision, a feeling distinct from confidence that shapes follow-through and choice commitment.

In consumer research, decision comfort refers to how at ease a consumer feels with a decision, a feeling distinct from confidence that shapes follow-through and choice commitment. This meaning comes from Parker (2016) in Journal of Consumer Research.[1]

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Nearby constructs

commitment5 fields · 9 citationsjingle · one name, five constructs confidence4 fields · 5 citationsjingle · one word, four constructs ease2 fields · 2 citationsjingle · one word, two constructs

References

Parker, J. R., Lehmann, D. R., & Xie, Y. (2016). Decision Comfort. Journal of Consumer Research, 43(1), 113-133. https://doi.org/10.1093/jcr/ucw010

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