Construct · 1 fields · 1 citations

defensive avoidance: a standalone construct

One name. One construct. A landmark on the map.

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Persuasion

when fear-arousing messages are too intense, recipients avoid or minimize the threat instead of following the recommendations.

In persuasion, defensive avoidance refers to when fear-arousing messages are too intense, recipients avoid or minimize the threat instead of following the recommendations. This meaning comes from Janis (1953) in The Journal of Abnormal and Social Psychology.[1]

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Nearby constructs

avoidance2 fields · 3 citationsjingle · one word, two carriers persuasion3 fields · 5 citationsjingle · one word, three constructs threat6 fields · 14 citationsjingle · one name, six constructs

References

Janis, I. L., & Feshbach, S. (1953). Effects of fear-arousing communications. The Journal of Abnormal and Social Psychology, 48(1), 78-92. https://doi.org/10.1037/h0060732

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