Construct · 1 fields · 1 citations

dependence balancing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Business-to-business marketing

a firm's creation of offsetting dependence, such as ties to its own customers, to protect transaction-specific investments made in a channel relationship.

In business-to-business marketing, dependence balancing refers to a firm's creation of offsetting dependence, such as ties to its own customers, to protect transaction-specific investments made in a channel relationship. This meaning comes from Heide (1988) in Journal of Marketing.[1]

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Nearby constructs

channel4 fields · 4 citationsjingle · one word, four constructs country of origin4 fields · 6 citationsjingle · a cue in the head, a rule in law dependence4 fields · 5 citationsjingle · one word, four constructs

References

Heide, J. B., & John, G. (1988). The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels. Journal of Marketing, 52(1), 20-35. https://doi.org/10.1177/002224298805200103

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