Construct · 1 fields · 1 citations

descriptive norms: a standalone construct

One name. One construct. A landmark on the map.

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Social psychology

norms about what most people do, which guide action when salient.

In social psychology, descriptive norms refers to norms about what most people do, which guide action when salient. This meaning comes from Cialdini (1990) in Journal of Personality and Social Psychology.[1]

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Nearby constructs

litter3 fields · 4 citationsjingle · one word, three constructs norm4 fields · 4 citationsjingle · one word, four constructs action3 fields · 6 citationsjingle · one word, three constructs

References

Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026. https://doi.org/10.1037/0022-3514.58.6.1015

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