Construct · 1 fields · 1 citations

dimensionality effect on size perception: a standalone construct

One name. One construct. A landmark on the map.

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dimensionality effecton size perception1 CONSTRUCTDimensionality effect onCHANDON · CONSUMER RESEARCH

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Consumer research

the bias by which people underestimate size changes when packages or portions grow in two or three dimensions rather than one.

In consumer research, dimensionality effect on size perception refers to the bias by which people underestimate size changes when packages or portions grow in two or three dimensions rather than one. This meaning comes from Chandon (2009) in Journal of Marketing Research.[1]

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Measured by

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Nearby constructs

bias6 fields · 8 citationsjingle · one name, six constructsperception3 fields · 4 citationsjingle · one word, three constructssize1 fields · 1 citationsanchor · a standalone construct

References

  1. Chandon, P., & Ordabayeva, N. (2009). Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences. Journal of Marketing Research, 46(6), 739-753. https://doi.org/10.1509/jmkr.46.6.739

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