Construct · 1 fields · 1 citations

direct-to-consumer advertising: a standalone construct

One name. One construct. A landmark on the map.

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direct-to-consumeradvertising1 CONSTRUCTDirect-to-consumerKRAVITZ · HEALTH COMMUNICATION

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Health communication

prescription drug ads aimed at patients, whose resulting requests influence what physicians prescribe.

In health communication, direct-to-consumer advertising refers to prescription drug ads aimed at patients, whose resulting requests influence what physicians prescribe. This meaning comes from Kravitz (2005) in JAMA.[1]

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Nearby constructs

influence5 fields · 5 citationsjingle · one word, five constructsprescription3 fields · 5 citationsjingle · one word, three constructs

References

  1. Kravitz, R. L., Epstein, R. M., Feldman, M. D., Franz, C. E., Azari, R., Wilkes, M. S., Hinton, L., & Franks, P. (2005). Influence of Patients’ Requests for Direct-to-Consumer Advertised Antidepressants: A Randomized Controlled Trial. JAMA, 293(16), 1995. https://doi.org/10.1001/jama.293.16.1995

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