Construct · 1 fields · 1 citations

disgust appeals: a standalone construct

One name. One construct. A landmark on the map.

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disgustappeals1 CONSTRUCTDisgust appealsLESHNER · HEALTH COMMUNICATION

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Health communication

health messages using repulsive imagery to motivate change, which can heighten attention but also trigger avoidance.

In health communication, disgust appeals refers to health messages using repulsive imagery to motivate change, which can heighten attention but also trigger avoidance. This meaning comes from Leshner (2009) in Health Communication.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructsavoidance2 fields · 3 citationsjingle · one word, two carrierstrigger3 fields · 5 citationsjingle · one word, three constructs

References

  1. Leshner, G., Bolls, P., & Thomas, E. (2009). Scare' Em or Disgust 'Em: The Effects of Graphic Health Promotion Messages. Health Communication, 24(5), 447-458. https://doi.org/10.1080/10410230903023493

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