Construct · 1 fields · 1 citations

dissociative reference group: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

a group a consumer wants to avoid being associated with, whose link to a product lowers the consumer's evaluation and choice of that product.

In consumer research, dissociative reference group refers to a group a consumer wants to avoid being associated with, whose link to a product lowers the consumer's evaluation and choice of that product. This meaning comes from White (2006) in Journal of Consumer Psychology.[1]

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Nearby constructs

being3 fields · 3 citationsjingle · one word, three constructs group4 fields · 4 citationsjingle · one word, four constructs link3 fields · 5 citationsjingle · one word, three constructs

References

White, K., & Dahl, D. W. (2006). To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences. Journal of Consumer Psychology, 16(4), 404-414. https://doi.org/10.1207/s15327663jcp1604_11

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