Construct · 1 fields · 1 citations

downstream vertical integration equilibrium: a standalone construct

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Business-to-business marketing

the result that competing manufacturers may prefer independent retailers to integrated ones when products are close substitutes, because intermediaries soften price competition.

In business-to-business marketing, downstream vertical integration equilibrium refers to the result that competing manufacturers may prefer independent retailers to integrated ones when products are close substitutes, because intermediaries soften price competition. This meaning comes from McGuire (1983) in Marketing Science.[1]

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Nearby constructs

equilibrium4 fields · 4 citationsjingle · one word, four constructs integration5 fields · 7 citationsjingle · one word, five constructs transaction cost4 names · 5 citationsjangle · the cost of using the market

References

McGuire, T. W., & Staelin, R. (1983). An Industry Equilibrium Analysis of Downstream Vertical Integration. Marketing Science, 2(2), 161-191. https://doi.org/10.1287/mksc.2.2.161

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