Construct · 1 fields · 1 citations

duality of media: a standalone construct

One name. One construct. A landmark on the map.

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Audience research

a structurational view in which audience choices and media measures shape one another, so public attention is both produced by and reproduces media structures.

In audience research, duality of media refers to a structurational view in which audience choices and media measures shape one another, so public attention is both produced by and reproduces media structures. This meaning comes from Webster (2011) in Communication Theory.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs audience3 fields · 7 citationsjingle · one word, three constructs duality4 fields · 7 citationsjingle · one word, four constructs

References

Webster, J. G. (2011). The Duality of Media: A Structurational Theory of Public Attention. Communication Theory, 21(1), 43-66. https://doi.org/10.1111/j.1468-2885.2010.01375.x

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