Construct · 1 fields · 1 citations

duplication of viewing law: a standalone construct

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Audience research

the regularity that the share of one program's audience also watching another is roughly proportional to the second program's rating.

In audience research, duplication of viewing law refers to the regularity that the share of one program's audience also watching another is roughly proportional to the second program's rating. This meaning comes from Goodhardt (1969) in Journal of Marketing Research.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructs program2 fields · 2 citationsjingle · one word, two constructs share2 fields · 2 citationsjingle · one word, two constructs

References

Goodhardt, G. J., & Ehrenberg, A. S. C. (1969). Duplication of Television Viewing between and within Channels. Journal of Marketing Research, 6(2), 169. https://doi.org/10.2307/3149668

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