Construct · 1 fields · 1 citations

e-satisfaction: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

a customer's contentment with prior purchasing experience at an online firm, which drives e-loyalty.

In marketing, e-satisfaction refers to a customer's contentment with prior purchasing experience at an online firm, which drives e-loyalty. This meaning comes from Anderson (2003) in Psychology & Marketing.[1]

Unit
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Nearby constructs

experience4 fields · 6 citationsjingle · one word, four constructs prior3 fields · 4 citationsjingle · one word, three constructs

References

Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138. https://doi.org/10.1002/mar.10063

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