Construct · 1 fields · 1 citations

elongation bias: a standalone construct

One name. One construct. A landmark on the map.

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elongationbias1 CONSTRUCTElongation biasRAGHUBIR · CONSUMER RESEARCH

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Consumer research

the tendency to judge taller, more elongated containers as holding more volume than equal-volume shorter ones.

In consumer research, elongation bias refers to the tendency to judge taller, more elongated containers as holding more volume than equal-volume shorter ones. This meaning comes from Raghubir (1999) in Journal of Marketing Research.[1]

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Nearby constructs

bias6 fields · 8 citationsjingle · one name, six constructsholding2 fields · 2 citationsjingle · one word, two constructsvolume3 fields · 4 citationsjingle · one word, three constructs

References

  1. Raghubir, P., & Krishna, A. (1999). Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach? Journal of Marketing Research, 36(3), 313-326. https://doi.org/10.1177/002224379903600302

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