Construct · 1 fields · 1 citations

emotion-induced ad engagement: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

viewers' continued watching of online video ads as driven by moment-to-moment joy and surprise, measured with facial expression tracking.

In advertising, emotion-induced ad engagement refers to viewers' continued watching of online video ads as driven by moment-to-moment joy and surprise, measured with facial expression tracking. This meaning comes from Teixeira (2012) in Journal of Marketing Research.[1]

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Nearby constructs

engagement8 fields · 13 citationsjingle · one name, seven constructs expression4 fields · 4 citationsjingle · one word, four constructs surprise3 fields · 6 citationsjingle · one word, three constructs

References

Teixeira, T., Wedel, M., & Pieters, R. (2012). Emotion-Induced Engagement in Internet Video Advertisements. Journal of Marketing Research, 49(2), 144-159. https://doi.org/10.1509/jmr.10.0207

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