Construct · 1 fields · 1 citations

everyday low pricing: a standalone construct

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Retailing

a retail pricing policy of keeping prices consistently low rather than relying on temporary promotions.

In retailing, everyday low pricing refers to a retail pricing policy of keeping prices consistently low rather than relying on temporary promotions. This meaning comes from Hoch (1994) in Journal of Marketing.[1]

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Nearby constructs

policy2 fields · 4 citationsjingle · one word, two constructs

References

Hoch, S. J., Drèze, X., & Purk, M. E. (1994). EDLP, Hi-Lo, and Margin Arithmetic. Journal of Marketing, 58(4), 16-27. https://doi.org/10.1177/002224299405800402

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