Construct · 1 fields · 1 citations

eWOM motives: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

the reasons consumers write on opinion platforms, such as concern for others, venting negative feelings, social benefits and economic incentives.

In marketing, eWOM motives refers to the reasons consumers write on opinion platforms, such as concern for others, venting negative feelings, social benefits and economic incentives. This meaning comes from Hennig-Thurau (2004) in Journal of Interactive Marketing.[1]

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Nearby constructs

electronic word of mouth4 names · 4 citationsjangle · one construct, many names word of mouth4 fields · 6 citationsjingle · one label, three objects

References

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52. https://doi.org/10.1002/dir.10073

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