Construct · 1 fields · 1 citations

excellence theory of public relations: a standalone construct

One name. One construct. A landmark on the map.

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excellence theoryof public relations1 CONSTRUCTExcellence theory ofGRUNIG · PUBLIC RELATIONS

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Public relations

a theory of the characteristics, such as symmetrical communication and a strategic managerial role, that make public relations contribute to organizational effectiveness.

In public relations, excellence theory of public relations refers to a theory of the characteristics, such as symmetrical communication and a strategic managerial role, that make public relations contribute to organizational effectiveness. This meaning comes from Grunig (1992) in Excellence in public relations and communication management.[1]

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effectiveness4 fields · 6 citationsjingle · one word, four constructsrole4 fields · 5 citationsjingle · one word, four constructs

References

  1. Grunig, J. E. (1992). Excellence in public relations and communication management. Routledge. ISBN 9781136691744

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