Construct · 1 fields · 1 citations

exemplification theory: a standalone construct

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exemplificationtheory1 CONSTRUCTExemplification theoryZILLMANN · MASS COMMUNICATION

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Mass communication

people judge the prevalence of an issue from the individual cases (exemplars) shown in media, often over base-rate information.

In mass communication, exemplification theory refers to people judge the prevalence of an issue from the individual cases (exemplars) shown in media, often over base-rate information. This meaning comes from Zillmann (1999) in Media Psychology.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructsmass3 fields · 9 citationsjingle · one word, three constructsprevalence3 names · 3 citationsjangle · one construct, three names

References

  1. Zillmann, D. (1999). Exemplification Theory: Judging the Whole by Some of Its Parts. Media Psychology, 1(1), 69-94. https://doi.org/10.1207/s1532785xmep0101_5

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