Construct · 1 fields · 1 citations

experiential consumption: a standalone construct

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Consumer research

a view of consumption centered on fantasies, feelings and fun rather than only rational information processing.

In consumer research, experiential consumption refers to a view of consumption centered on fantasies, feelings and fun rather than only rational information processing. This meaning comes from Holbrook (1982) in Journal of Consumer Research.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs information4 fields · 5 citationsjingle · one word, four constructs

References

Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132. https://doi.org/10.1086/208906

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