Construct · 1 fields · 1 citations

experiential gifts: a standalone construct

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experientialgifts1 CONSTRUCTExperiential giftsCHAN · CONSUMER RESEARCH

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Consumer research

gifts of experiences rather than objects, which strengthen the relationship between giver and recipient more than material gifts do.

In consumer research, experiential gifts refers to gifts of experiences rather than objects, which strengthen the relationship between giver and recipient more than material gifts do. This meaning comes from Chan (2016) in Journal of Consumer Research.[1]

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References

  1. Chan, C., & Mogilner, C. (2016). Experiential Gifts Foster Stronger Social Relationships Than Material Gifts. Journal of Consumer Research, 43(6), 913-931. https://doi.org/10.1093/jcr/ucw067

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