Construct · 1 fields · 1 citations

exploratory buying behavior: a standalone construct

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Consumer research

a tendency to seek novelty and variety in purchases, including trying new products and brand switching for stimulation.

In consumer research, exploratory buying behavior refers to a tendency to seek novelty and variety in purchases, including trying new products and brand switching for stimulation. This meaning comes from Baumgartner (1996) in International Journal of Research in Marketing.[1]

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Nearby constructs

novelty3 fields · 3 citationsjingle · one word, three carriers variety3 fields · 3 citationsjingle · one word, three constructs

References

Baumgartner, H., & Steenkamp, J. E. M. (1996). Exploratory consumer buying behavior: Conceptualization and measurement. International Journal of Research in Marketing, 13(2), 121-137. https://doi.org/10.1016/0167-8116(95)00037-2

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