Construct · 1 fields · 1 citations

export performance: a standalone construct

One name. One construct. A landmark on the map.

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exportperformance1 CONSTRUCTExport performanceZOU · INTERNATIONAL MARKETING

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International marketing

the extent to which a firm reaches its financial, strategic and satisfaction objectives in exporting a product to a foreign market.

In international marketing, export performance refers to the extent to which a firm reaches its financial, strategic and satisfaction objectives in exporting a product to a foreign market. This meaning comes from Zou (1998) in Journal of International Marketing.[1]

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Nearby constructs

extent1 fields · 1 citationsanchor · a standalone constructmarket3 fields · 5 citationsjingle · one word, three constructsperformance6 fields · 8 citationsjingle · one word, five performances

References

  1. Zou, S., Taylor, C. R., & Osland, G. E. (1998). The EXPERF Scale: A Cross-National Generalized Export Performance Measure. Journal of International Marketing, 6(3), 37-58. https://doi.org/10.1177/1069031x9800600307

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