Construct · 1 fields · 1 citations

face value effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

consumers judge prices in an unfamiliar currency by its nominal numbers, underspending when face values look large and overspending when they look small.

In consumer research, face value effect refers to consumers judge prices in an unfamiliar currency by its nominal numbers, underspending when face values look large and overspending when they look small. This meaning comes from Raghubir (2002) in Journal of Consumer Research.[1]

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Nearby constructs

face3 fields · 6 citationsjingle · one word, three constructs nominal2 fields · 2 citationsjingle · one word, two constructs value premium1 fields · 1 citationsanchor · a standalone construct

References

Raghubir, P., & Srivastava, J. (2002). Effect of Face Value on Product Valuation in Foreign Currencies. Journal of Consumer Research, 29(3), 335-347. https://doi.org/10.1086/344430

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