Construct · 1 fields · 1 citations

fair trade consumption: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

buying fair-trade certified goods and the price premium consumers are willing to pay for them.

In consumer research, fair trade consumption refers to buying fair-trade certified goods and the price premium consumers are willing to pay for them. This meaning comes from De Pelsmacker (2005) in Journal of Consumer Affairs.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs fair trade1 fields · 1 citationsanchor · a standalone construct premium4 fields · 4 citationsjingle · one word, four constructs

References

De Pelsmacker, P., Driesen, L., & Rayp, G. (2005). Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee. Journal of Consumer Affairs, 39(2), 363-385. https://doi.org/10.1111/j.1745-6606.2005.00019.x

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