Construct · 1 fields · 1 citations

fan loyalty: a standalone construct

One name. One construct. A landmark on the map.

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Sport management

fans' lasting attitudinal and behavioral commitment to a team, driven by its brand image.

In sport management, fan loyalty refers to fans' lasting attitudinal and behavioral commitment to a team, driven by its brand image. This meaning comes from Bauer (2008) in Journal of Sport Management.[1]

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Nearby constructs

commitment5 fields · 9 citationsjingle · one name, five constructs image4 fields · 5 citationsjingle · one word, four constructs loyalty6 fields · 10 citationsjingle · one name, six constructs

References

Bauer, H. H., Stokburger-Sauer, N. E., & Exler, S. (2008). Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment. Journal of Sport Management, 22(2), 205-226. https://doi.org/10.1123/jsm.22.2.205

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