Construct · 1 fields · 1 citations

fantasy sport participation effects on consumption: a standalone construct

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Sport marketing

how playing fantasy sport changes fans' consumption of the real league, such as broader viewing across teams and more media use.

In sport marketing, fantasy sport participation effects on consumption refers to how playing fantasy sport changes fans' consumption of the real league, such as broader viewing across teams and more media use. This meaning comes from Drayer (2010) in Sport Management Review.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs sport1 fields · 1 citationsanchor · a standalone construct

References

Drayer, J., Shapiro, S. L., Dwyer, B., Morse, A. L., & White, J. (2010). The effects of fantasy football participation on NFL consumption: A qualitative analysis. Sport Management Review, 13(2), 141-153. https://doi.org/10.1016/j.smr.2009.02.001

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