Construct · 1 fields · 1 citations

fashion life cycle: a standalone construct

One name. One construct. A landmark on the map.

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Fashion studies

the rise, peak and decline in a style's adoption over time, ranging from short-lived fads to long-lasting classics.

In fashion studies, fashion life cycle refers to the rise, peak and decline in a style's adoption over time, ranging from short-lived fads to long-lasting classics. This meaning comes from Sproles (1981) in Journal of Marketing.[1]

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Nearby constructs

adoption3 fields · 5 citationsjingle · one word, three constructs cycle4 fields · 4 citationsjingle · one word, four constructs style1 fields · 3 citationsanchor · a standalone construct

References

Sproles, G. B. (1981). Analyzing Fashion Life Cycles: Principles and Perspectives. Journal of Marketing, 45(4), 116. https://doi.org/10.2307/1251479

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