Construct · 1 fields · 1 citations

FCB grid: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

an advertising planning model that classifies products by high or low involvement and thinking or feeling processing to suggest a fitting communication strategy.

In advertising, FCB grid refers to an advertising planning model that classifies products by high or low involvement and thinking or feeling processing to suggest a fitting communication strategy. This meaning comes from Vaughn (1980) in Journal of Advertising Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how FCB grid sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

grid4 fields · 4 citationsjingle · one word, four constructs involvement6 fields · 10 citationsjingle · one name, six constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Vaughn, R. (1980). How Advertising Works: A Planning Model. Journal of Advertising Research, 20(5), 27-33. https://doi.org/10.1080/00218499.1980.12518790

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct