Construct · 1 fields · 1 citations

femvertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

advertising that challenges female stereotypes and presents women as empowered, which tends to provoke less ad reactance.

In advertising, femvertising refers to advertising that challenges female stereotypes and presents women as empowered, which tends to provoke less ad reactance. This meaning comes from Åkestam (2017) in Psychology & Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how femvertising sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

reactance4 fields · 6 citationsjingle · one word, four constructs

References

Åkestam, N., Rosengren, S., & Dahlen, M. (2017). Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects. Psychology & Marketing, 34(8), 795-806. https://doi.org/10.1002/mar.21023

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct