Construct · 1 fields · 1 citations

financial deprivation effect: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

the finding that feeling financially worse off than others leads consumers to prefer and value scarce goods more than abundant ones.

In consumer research, financial deprivation effect refers to the finding that feeling financially worse off than others leads consumers to prefer and value scarce goods more than abundant ones. This meaning comes from Sharma (2012) in Journal of Consumer Research.[1]

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Nearby constructs

value6 fields · 12 citationsjingle · one name, six constructs

References

Sharma, E., & Alter, A. L. (2012). Financial Deprivation Prompts Consumers to Seek Scarce Goods. Journal of Consumer Research, 39(3), 545-560. https://doi.org/10.1086/664038

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