Construct · 1 fields · 1 citations

flat-rate bias: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

choosing a flat-rate tariff even when a pay-per-use tariff would cost less.

In pricing, flat-rate bias refers to choosing a flat-rate tariff even when a pay-per-use tariff would cost less. This meaning comes from Lambrecht (2006) in Journal of Marketing Research.[1]

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Nearby constructs

bias6 fields · 8 citationsjingle · one name, six constructs cost4 fields · 4 citationsjingle · one word, four constructs tariff1 fields · 1 citationsanchor · a standalone construct

References

Lambrecht, A., & Skiera, B. (2006). Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases. Journal of Marketing Research, 43(2), 212-223. https://doi.org/10.1509/jmkr.43.2.212

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