Construct · 1 fields · 1 citations

font-product congruity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
font-productcongruity1 CONSTRUCTFont-product congruityDOYLE · CONSUMER RESEARCH

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Consumer research

the fit between the meaning a font conveys and the product it labels, which affects brand choice.

In consumer research, font-product congruity refers to the fit between the meaning a font conveys and the product it labels, which affects brand choice. This meaning comes from Doyle (2006) in Journal of Consumer Psychology.[1]

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Nearby constructs

product3 fields · 3 citationsjingle · one word, three constructs

References

  1. Doyle, J. R., & Bottomley, P. A. (2006). Dressed for the Occasion: Font‐Product Congruity in the Perception of Logotype. Journal of Consumer Psychology, 16(2), 112-123. https://doi.org/10.1207/s15327663jcp1602_2

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