Construct · 1 fields · 1 citations

food naming effect on dieters: a standalone construct

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Consumer research

the finding that dieters judge the same food as healthier and tastier when it carries a healthy-sounding name, such as salad rather than pasta.

In consumer research, food naming effect on dieters refers to the finding that dieters judge the same food as healthier and tastier when it carries a healthy-sounding name, such as salad rather than pasta. This meaning comes from Irmak (2011) in Journal of Consumer Research.[1]

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References

Irmak, C., Vallen, B., & Robinson, S. R. (2011). The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption. Journal of Consumer Research, 38(2), 390-405. https://doi.org/10.1086/660044

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