Construct · 1 fields · 1 citations

four-stage loyalty model: a standalone construct

One name. One construct. A landmark on the map.

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four-stageloyalty model1 CONSTRUCTFour-stage loyalty modelOLIVER · SERVICES MARKETING

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Services marketing

the view that customer loyalty develops in sequence from cognitive to affective to conative (intention) and finally to action loyalty, each phase vulnerable in different ways.

In services marketing, four-stage loyalty model refers to the view that customer loyalty develops in sequence from cognitive to affective to conative (intention) and finally to action loyalty, each phase vulnerable in different ways. This meaning comes from Oliver (1999) in Journal of Marketing.[1]

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Nearby constructs

loyalty6 fields · 10 citationsjingle · one name, six constructsaction3 fields · 6 citationsjingle · one word, three constructsmodel3 fields · 3 citationsjingle · one word, three constructs

References

  1. Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63(4_suppl1), 33-44. https://doi.org/10.1177/00222429990634s105

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